We specialize in
maximizing DTC programs
Although direct to consumer wine sales have been growing in the past decade, most wineries have not discovered the full potential of this sales channel. Many wineries have not developed a complete vision on how to maximize this DTC opportunity. Vin Strategic aids wineries in discovering and establishing that vision. We help create and support a plan to execute this vision leading to further DTC business development.
Our services
Most wineries have a wine club or some form of membership / allocation to sell wine to customers with certain intervals. Vin Strategic will help to discover what the right format is for your winery by assessing and improving it, or completely rediscovering it. This will benefit with customer conversion to membership and increase retention.
The wine tasting experience is a very important tool for direct to consumer sales. The right experience can determine the amount of wine sold and affect the conversion rate of turning visitors into memberships. In order to make sure that your winery offers the right experience for your brand, we will evaluate them and provide recommendations for elevating the level with tools such as: mystery shopping, sales training, and brand imaging.
The electronic experience with your winery is increasingly important. As newer generations use online and social media content as their source of knowledge, your electronic outreach should be segmented, personalized, and be full of ephemeral content, quality video, and especially mobile accessible. We can help you identify your social media brand ambassador and influencer.
With more and more shopping completed online, it is vital for your winery to have a well designed and functional website. We can help with design and implementing the right shopping cart for your winery to increase ecommerce sales.
Other Expertise
Branding Image/Vision
There are more than 9000 wineries in the US and all have their own story to tell. We will help your winery to tell your unique story by discovering your brand pillars, values and differentiators. With these in mind, we will develop a brand training module to train your staff to provide a consistent story.
Communication
Often times, wineries forget to communicate with their (potential) customers. It may not come as a surprise that communicating with your customers is very important. We will setup a system for you that will get you communicating with tools such as annual marketing calendars for email and call campaigns. Many of these tasks can be automated and we can show you how.
Private Client Sales
According to the latest statistics the visitor count in California is going flat. This means that it is harder to get visitors to your winery and convert them into loyal customers. As some wineries have discovered years ago, selling wine to customers after they leave is more important than the original sale. A Private Client sales program can cover this area and implementing one is key.
Recruitment
For your DTC sales channel it is important to have a great experienced team. Vin Strategic assists you find the best team members at all levels. After they have been brought on board, we will train them so they can reach their fullest potential.
